# Understand your identity online, and how to protect it.

Protecting Your Identity Online

Plain-language explanations of how scams, breaches, and account break-ins work, plus practical
guidance for managing your identity online, from strengthening an account to starting a recovery.

## Not sure where to get started?

Pick an option to start learning. Each one points to the chapter with useful resources and
information.

### Knowing what to look for

#### How do I tell a fake message from a real one?

Recommended chapter · Spotting a fake message

Inspect the request, the pressure, and the route it gives you. Practice on realistic messages, one
clue at a time.

[Open chapter](https://explained.withpersona.com/your-identity-online/fake-messages)

#### How do scams work?

Recommended chapter · How scams and fraud work

Follow a fast phone con and a slow relationship or investment con. Both use the same sequence to
narrow your choices and move money.

[Open chapter](https://explained.withpersona.com/your-identity-online/scams-and-fraud)

#### What can someone do with my personal details?

Recommended chapter · What identity theft can involve

Pick a detail to see how it might be used, what additional context matters, and where to begin.
Knowing one detail does not predict a single outcome.

[Open chapter](https://explained.withpersona.com/your-identity-online/identity-theft)

#### What does a data breach mean for me?

Recommended chapter · What a data breach means

Start with the data named in the notice. A password, card number, medical record, and government
identifier each call for a different response.

[Open chapter](https://explained.withpersona.com/your-identity-online/data-breaches)

#### Should I worry about AI voices and deepfakes?

Recommended chapter · AI scams and deepfakes

Cloned voices and convincing video can defeat visual instinct. Use a verification habit that still
works when the media looks or sounds familiar.

[Open chapter](https://explained.withpersona.com/your-identity-online/ai-scams)

### Staying prepared

#### I do not know where to begin

Recommended chapter · Getting set up

Choose one important account, give it a unique password, and add the strongest second sign-in step
it offers. Then repeat with email, financial, and work accounts.

[Open chapter](https://explained.withpersona.com/your-identity-online/password-managers)

#### I want to lock down my main accounts

Recommended chapter · Locking down your accounts

Start with email and financial accounts, then add unique passwords and a second sign-in step where
each service offers one.

[Open chapter](https://explained.withpersona.com/your-identity-online/password-managers)

#### I keep getting scam calls and texts

Recommended chapter · Spotting fake calls and messages

Unexpected calls and texts often use urgency or authority. Hang up or close the message, then reach
the person or company through a number or app you already trust.

[Open chapter](https://explained.withpersona.com/your-identity-online/fake-messages)

### If something happened

#### I got a message and I'm not sure it's real

Recommended chapter · Spotting a fake message

Start with the request, the pressure it creates, and the channel it arrived through. The chapter
includes realistic examples you can inspect one piece at a time.

[Open chapter](https://explained.withpersona.com/your-identity-online/fake-messages)

#### I clicked a link I wish I hadn't

Recommended chapter · What to do after a click

What matters is what happened after the page opened. This sorts the next steps by what you entered,
downloaded, installed, or allowed.

[Open chapter](https://explained.withpersona.com/your-identity-online/clicked-a-link)

#### I sent money to someone

Recommended chapter · Recovering after a payment

Contact the bank, card issuer, payment app, or other provider you used as soon as you can. The
available steps depend on how you paid.

[Open chapter](https://explained.withpersona.com/your-identity-online/sent-money)

#### Someone has my password

Recommended chapter · Recovering an account

Change the password through the affected account's official app or site. If you reused it, change it
anywhere else, starting with email, financial, and work accounts.

[Open chapter](https://explained.withpersona.com/your-identity-online/account-taken-over)

#### One of my accounts was taken over

Recommended chapter · Recovering an account

Start with any affected account that can move money or reset other accounts. Use its official
recovery route, then record what changed.

[Open chapter](https://explained.withpersona.com/your-identity-online/account-taken-over)

#### My phone was lost or stolen

Recommended chapter · A lost or stolen phone

From another device, use the device maker's find, lock, or erase tools, contact the carrier, and
review accounts that use the phone number for sign-in or recovery.

[Open chapter](https://explained.withpersona.com/your-identity-online/phone-and-accounts)

#### A company lost my personal information

Recommended chapter · What a breach means

Start with the kind of information named in the notice. The useful response may be a password
change, account monitoring, or a country-specific credit step.

[Open chapter](https://explained.withpersona.com/your-identity-online/data-breaches)

#### Someone is pretending to be me

Recommended chapter · Recovering your identity

Impersonation leaves a paper trail you can build. This shows what to document and who to notify
first.

[Open chapter](https://explained.withpersona.com/your-identity-online/identity-stolen)

#### I got a message about a data breach

Recommended chapter · What a breach means

The useful response depends on what the notice says was involved. This sorts the next steps by data
type.

[Open chapter](https://explained.withpersona.com/your-identity-online/data-breaches)

If you are in immediate danger, contact your local emergency services. If money is involved, contact
the bank, card issuer, payment app, or other provider you used as soon as you can.

## Browse the library of identity information.

### Knowing what to look for

How deceptive requests and identity misuse work, with examples you can inspect.

- 01 · [Fake messages](https://explained.withpersona.com/your-identity-online/fake-messages) · Read
  the request, the pressure, and the route · 9 min read
- 02 · [Scams and fraud](https://explained.withpersona.com/your-identity-online/scams-and-fraud) ·
  How pressure turns a story into a transfer · 10 min read
- 03 · [Identity theft](https://explained.withpersona.com/your-identity-online/identity-theft) ·
  Match the detail and context to a useful next step · 10 min read
- 04 · [Data breaches](https://explained.withpersona.com/your-identity-online/data-breaches) · Turn
  the notice into the right response · 10 min read
- 05 · [AI scams & deepfakes](https://explained.withpersona.com/your-identity-online/ai-scams) · A
  verification habit that survives convincing media · 8 min read

### Staying a step ahead

Account and device choices that limit what one stolen credential can reach.

- 01 · [Password managers](https://explained.withpersona.com/your-identity-online/password-managers)
  · Make every account independent · 9 min read
- 02 · [Two-factor & passkeys](https://explained.withpersona.com/your-identity-online/two-factor) ·
  Choose what cannot be copied and replayed elsewhere · 12 min read
- 03 ·
  [Freezing your credit](https://explained.withpersona.com/your-identity-online/freezing-credit) ·
  What a freeze changes, and where it is available · 8 min read
- 04 · [Spot a fake site](https://explained.withpersona.com/your-identity-online/fake-sites) ·
  Verify the route, not the page design · 11 min read
- 05 ·
  [Your phone & key accounts](https://explained.withpersona.com/your-identity-online/phone-and-accounts)
  · Protect the accounts that reset the rest · 10 min read

### If something already happened

Start with what happened, then follow the provider or account that can still act.

- 01 ·
  [If you clicked a bad link](https://explained.withpersona.com/your-identity-online/clicked-a-link)
  · Respond to what you entered, installed, or approved · 6 min read
- 02 · [If you sent money](https://explained.withpersona.com/your-identity-online/sent-money) · Find
  the first call for the way it moved · 8 min read
- 03 ·
  [If an account was taken over](https://explained.withpersona.com/your-identity-online/account-taken-over)
  · Close every route back into the account · 7 min read
- 04 ·
  [If your identity was stolen](https://explained.withpersona.com/your-identity-online/identity-stolen)
  · Build a regional plan and one case log · 9 min read

## A note on this project

Persona publishes Identity Explained. We work on identity verification, but this library is not
about our products: the banks, carriers, password managers, and agencies these chapters point to are
independent of us, and none of them reviewed or paid for this guidance. Each chapter is written for
anyone trying to protect their accounts or recover after something goes wrong, and it links the
official sources it draws on.

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_Part of Identity Explained (by Persona). https://explained.withpersona.com/your-identity-online_
